Building Foundations,
Empowering Futures
Salt farmers, carpenters, local grocers, and countless other small and medium enterprises form the backbone of our societies. Their hard work sustains communities, yet they often face challenges in adapting to the digital landscape. At Technicity, we ensure these vital industries are not seen as ‘sunset industries,’ but as essential, thriving contributors to our modern world. Through innovative advertising solutions, we help them connect with wider audiences and build a sustainable future.”
Thank you for reading this post, don’t forget to subscribe!Imagine a world where every small business has the opportunity to make their voice heard, no matter theiIn 2024, global digital advertising spending reached $740.3 billion (Statista), yet businesses face more challenges than ever navigating this competitive landscape.r size. At Technicity, we’re building that world, one connection at a time.
The Problem
Digital advertising is plagued by rising costs, declining engagement, and increasing complexity.
Rising Costs: Google Ads’ average cost-per-click hit $4.22, and Meta’s CPC rose 23% year-over-year (WordStream).
Ad Blockers: Over 42% of internet users worldwide use ad blockers, making it harder to reach audiences (DataReportal, 2024).
Low Engagement: Display ads average a 0.46% click-through rate, offering little return on investment (Smart Insights, 2024).
Unpredictable Budgets: Marketing consumes nearly 10% of company revenue, with unpredictable ad spending becoming unsustainable (Gartner CMO Survey, 2023).
For many businesses, these challenges mean their voices are drowned out, their marketing budgets stretched thin, and their growth potential stifled.
Our Vision
We’re creating a better way forward. By leveraging Web3 technology and digital communities, we’re building a platform where advertising is an investment, not a recurring expense. A solution that puts businesses back in control, offering predictability, engagement, and long-term value.
The ‘S’ of Technicity: Guiding Our Every Step
The ‘S’ in Technicity represents our unwavering commitment to building resilient, collaborative, and meaningful connections. Each pillar—Strength, Solutions, Synergy, Stability, Strategy, and Sophistication—guides us in empowering businesses to thrive in an ever-changing digital landscape.
The Solution
Launching in January 2025, our platform redefines how businesses approach advertising. Here’s how we solve the most pressing challenges:
- Predictable Costs: Say goodbye to rising CPCs with flat-rate, transparent pricing.
- Ad-Blocker Proof: Billboard-style placements ensure your message is always visible.
- Built-In Engagement: Advertise directly within an active digital community, eliminating the need for guesswork or targeting costs.
- Community-Owned Real Estate: Transform your ad spend into an asset by investing in digital real estate that grows with you.
Why This Matters
Businesses can no longer afford to rely on outdated, expensive ad models. Consider this:
Over 76% of marketers reported increased digital advertising costs in 2023 (HubSpot).
Customer acquisition costs have become a top concern for 89% of marketers (Demand Gen Report).
By 2028, the global digital advertising market will hit $965.6 billion (Statista), and businesses must adapt to compete in this evolving landscape.
Our solution isn’t just about visibility—it’s about building meaningful, sustainable growth for your brand.
Imagine Your Business Here
What could this look like for you?
- A local boutique sees a steady flow of customers after just a few weeks of consistent, affordable exposure.
- A travel agency builds brand awareness and engagement by reaching 500,000+ monthly viewers.
- An online store transforms a flat advertising budget into a thriving, scalable digital presence.
We’re not here to sell ads. We’re here to empower businesses to connect, grow, and thrive in a way that was never possible before.
Your Next Step
The future of advertising is here, and it’s designed for businesses like yours. Let’s build your brand together.
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